Generic Value Products at Sally's

Is the packaging pretty? No. Does it have a fancy name? No. Is it being advertised in flashy commercials? definitely not. But those are likely some of the reasons why I was able to buy these Generic products for $5.99 apiece-- whereas the real Matrix Amplify sold at Target cost $15.00 apiece!! Generic Value Products sold at Sally Beauty Supply are something those with high-end tastes but small budgets should look into.

The shampoo and conditioner I picked up are the generic versions of Matrix Amplify, a volumizing shampoo and conditioner. I'd like to just say that although I'm a sucker for cute packaing-- I kind of like the fact that the makers of Generic products just said, *hey, we're not going to beat around the bush here. We're putting out the exact same products as brands like Matrix- so let's just make it blatantly clear to consumers*. At least that's what I imagine was said.

As far as this particular product- I've been using it for a little over 2 months now. During that time (winter season) I've noticed that my hair has been so manageable when I style it in the morning. Usually the dry winter air makes my hair very staticky and tough to work with. A quick hit with the blow dryer in the morning- and my hair has great volume already... I don't even HAVE to use a mousse or other volumizing hair product if I didn't want to. The scent isn't anything fantastic, but not bad. Of the two- the conditioner smells the best. I would definitely recommend this duo to fine-haired ladies like myself who like to make the road to BIG hair a little less bumpy. Keep in mind- a great shampoo and conditioner alone won't give you so-called BIG hair-- you have to do some work of your own... what I'm saying is that these products seem to make the process easier.

GVP also offers shampoo/conditioner/styling product knock-offs of other brands- including Paul Mitchell and Nexxus. Check this link learn more about what's available:,default,sc.html?prefn1=brand&prefv1=GVP&psortb1=category-pos_Hair01&psortd1=1

Another interesting feature-- on the back of the bottle, Generic Value Products list the ingredients in the generic product- side by side with the brand name product. At least with the two products I have-- those lists are exactly the same!! You're working with the same product here people! Why pay for a fancy name and packaging? If those pricey shampoos and conditioners are burning a hole in your pocket, skip on over to Sally's and see if they carry a generic version. :D

Thanks for stopping by the blog everyone! ALSO- thank you so much for those who have been contributing ideas to the MAC dupes forum. Keep in mind that once that post is off of the main page- there is still a link on the right side of the page that will take you there directly. Keep the ideas coming!!


  1. wow thats neat. i really like that they list the ingretients side by side. thaks emily

  2. I soooo agree, I buy these from Sally's and I love them! Thank you Sally's for bringing something for a little cheaper in these times of need!

  3. Bahah, that's great, I'll have to check that out

  4. I just bought GVP's brand of the Chi Silk Infusion and it worked wonders on my hair and it was only $8.49! :)

  5. i never knew that sally's had these!! i HAVE to go get some! thanks for the update!!!

  6. I have the "Paul Mitchell Skinny Serum" and I adore it! I just got it home and put it into a prettier bottle!

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  8. Costco has a great generic too that is similiar to Biolage. It is the Kirkland brand, and you get 2 BIG shampoo bottles or conditioner bottles for $6.99 each duo. It seems to soften my hair better than Biolage too! When I run out though, I may have to check out the ones at Sally's.

  9. Lord knows I have wussy flat hair, i'll have to try it! Man, I've gone to Sally's more in the past month(from reading/watching you) then in the previous five years! =) oh well, at least Sally's doesn't hurt my wallet as much.

  10. It's nice to see there are comparable and affordable no name brands out there! I'm trying to avoid Sodium Laurel/eth Sulfates right now, so I switched to Burt's Bees- a bit pricier...but I'm LOVING the results!

  11. Hello Emilynoel83, :)

    I first saw you on Youtube videos, and now I found you here on this blog. Thanks to you I found out about Sallys GVP products and I finally went and got a couple of great buys and save myself money too.

    I highly recommend the GVP Smoothing Serum - Compare it to Paul Mitchell's Super Skinny Serum - way too expensive for me!
    I don't buy the brand name.
    Why spend more, when many less expensive products, can be equally as good, or better? It is not always necessary to buy high-end products. Unless you're rich!
    I pay for the results I get(.)

    Well, have a GREAT day :) and keep your beautiful cheerleader smile :)
    You just can't take an ugly picture. You are very photogenic...Enjoy!

  12. Use these products to maintain the health of your hair. Take what's necessary and eat the right food as well.

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  13. I am a single guy with no woman in my life. So I do things that excite me including coloring my package. I've always colored blonde even though my naturee color is med brown. A friend of mine gave me a bottle of the Shimmer Lights conditioning shampoo. Being dyed blonde anyway this product lightened my package hair to WHITE and I love it

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