Emily's Hair Color!

Hello friends! When I was thinking about what I was going to do a blog about today, I didn't have to think long! After the questions I've been getting recently, it was obvious I needed to tell you guys about my hair color!

First: a little history. I have never colored my hair with permanent hair color or highlights. I didn't want to damage my hair, and frankly, I like my natural color! But because I have very fine hair, my mom (former cosmetologist) suggested I use a semi-permanent color that matched my natural shade to give my hair some texture & body. It worked! And for the last 7 years or so I've been using a dark brown shade of Clairol Natural Instincts non-permanent hair color (lasts through 28 shampoos). Over the years I think the specific name of the shade has varied, but what I've been using lately is a shade called Nutmeg (dark brown) #28. It's been awhile since I've used this, so in my recent videos, you're probably seeing my natural color- but since it's such a close match, I really can't tell when it's faded, but whenever I have the fresh color on, I think my hair is just a tad bit darker. Other people can't ever tell after I've done it though. :)

This hair color really makes your hair feel healthy after you use it, and it's a really easy process. You just add the color to damp hair, wait, and rinse it out. It also comes with a Once a Week Color Treat conditioner that you use after you do the color, and during the weeks that follow. It's very nourishing and keeps your hair soft & shiny. The color formula has no ammonia, which helps protect your hair against dryness in the coloring process. I feel like this whole process of using a non-permanent hair color makes my fine hair more manageable and easier to style- plus it stays healthy! I'll probably be doing another application of this soon, so I'll let you know when I do a video so you can see if you can tell the difference. This product is available at any drugstore!
Thanks for stopping by the blog everyone! Have a wonderful day!
Emily :D


  1. thanks for sharing your information with us!! i color my hair also and i use loreal its great but it does not seem to las long!! ;( do you use color shampoo to help keep ur color? and if so which brand?


  2. This is so ironic-I was just going to ask you this very question- Thanks for posting

    I will have to try this shade of hair color- I just love your hair color and cut-Fabulous!!


  3. Emily,
    Thank you so much.
    I'm always one of the crazy ones asking about your hair! LOL

    Just a tip or bit of info:
    There is really no need to use permanent color UNLESS someone would like to lighten their natural hair color or cover grey.
    Permanent color contains ammonia, which roughens up the outer layer, cuticle, and can cause damage.

    I love your hair color - great choice.

    Beautiful - as always!

  4. I use the same thing, and semi's are the best for hair. They don't redeposit color, so hair doesn't get darker over time like with permanent dye. What's funny is I bought a box last night in med. brown.

  5. It's so cool to read/know that someone else does the same thing. I've been doing this for years also! I actually use the same color.

    Recently, I tried the Herbal Essences Color Me Vibrant in Chocolate Velvet. Highly recomend it for dark brunettes!!!

  6. Permanent color has ammonia and has the ability to lift and deposit. Whereas, non-permanent will usually deposit ONLY.

    There are 2 types of non-permanent color (DEPOSIT only):

    Types of Color:
    TEMPORARY: deposits color to the outside only, lasts until it is shampooed, they have certified colors or cationic dyes - ROUX RINSES, COLOR CONDITIONERS & SHAMPOOS

    SEMI-PERMANENT: is a self-penetrating color that washes out after 6 to 12 shampoos,it does NOT need peroxide to work, contains no ammonia- LOVING CARE - JAZZING from Sallys.

    #1: combination of deposit-only permanent (oxidative) dye & semi-permanent dye (direct dye), uses 7 to 12 vol. peroxide, contains no ammonia, lasts 4 to 6 weeks

    #2 - LONG LASTING SEMI-PERMANENT:also know as deposit only / no lift color, has the same dye as permanent color (oxidative) contains no ammonia, uses 9 to 12 vol. peroxide, it doesn"t lift the natural haircolor and lasts 6 to 8 weeks.

    PERMANENT: has a oxidative dye that also uses ammonia and peroxide to lift & deposit the new color, going deep into the cortex. The union of the primaries, couplers, ammonia and peroxide produces a colored molecule that starts out small and gets larger in size and that is what makes it permanent.

    Hope this helps.

  7. i love that you guys are making the comments section such a great source for information! I love my blogger family! :D

  8. I used the same one before! I loveeed it.

  9. That is such a neat tip! I always thought they were just as damaging as permanent.

  10. I love your hair colour so much! I will look for this next time I colour my hair. Thanks for posting this info... :)

  11. Emily,
    I LOVE this color, but I'm so nervous that in coloring with this, my hair will turn black. I had a horrible experience with dark brown hair color before and it took months of treatment to take out the bluish/black color it turned my hair. This is a true brown, right?
    I love you blog and videos. Keep it up!

  12. I have dark brown almost black hair and I would like to get a medium brown color without using a permanent dye and just by using a semi-permanent color. Is that possible bc I've hear you cannot go lighter with semi-permanent color?

  13. I would like to know the same thing as juhinrajani


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