Wednesday, December 2, 2009

You Ask! Choosing the Right Drugstore Foundation Shade


Hey everyone! Here's a very very frequently asked question that I believe I've answered many times individually, so when I saw it again today I thought- why not share my answer with everyone through a "You Ask" segment? On the Beauty Broadcast Facebook Page, Ashley said she was trying out a drugstore foundation that didn't work quite right. She asked...


"Do you have any suggestions for picking out the right color for your skin?"

photo courtesy thestyleandbeautydoctor.com



Here's my answer- (it pertains specifically to shopping for foundation in the drugstore, since you can test out foundation in a department store)...


Look for a foundation that you already own that is a close match to your skin tone. Take that with you to the store and hold it up to the foundations you're considering and pick the one that's the closest match. Even if the foundation you own isn't perfect- at least you can take it with you to the store as a frame of reference... "i want this shade- only less yellow" (or a little lighter, little darker, etc.) Hope this helps! :D For someone who doesn't yet own a foundation- hold the bottles up to your face and look in a mirror and make your best guess. As with all makeup purchases- there is DEFINITELY trial and error involved with selecting the right foundation.


There you go everyone! I hope this tip helps you as you make your selections, and also keep in mind that basing it entirely on color isn't always 100% correct. Different formulations and textures can sometimes have a different appearance on the skin. Also, unfortunately, the shade of the foundation in the bottle isn't always the same as it is on your face. I wish I could give you some fool-proof advice... but there are lots of chances for error in the drugstore foundation guessing game. Hopefully now you can give it a slightly more educated guess :) Do you have any tips of your own? Please share!


Have a wonderful day!


Emily

19 comments:

  1. Great post, very informative. Keep up the good work Em!

    ML

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  2. Whenever you shop for makeup at Walmart or the drug store make sure to keep your reciepts!!! Most places like Walmart and major drug stores let you return products, even if they've been tried on!!! It might not be the case for clearance or sale items. If the shade I bought doesn't work when I try it at home, I always take it back.

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  3. Great idea, can"t believe I never thought of that!

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  4. Some stores have testers for their products! So what I do is that I take a little pump or drop of the foundation on the back of my hand, I pick up a mirror that they may be selling and try to find the best lighting. Then I apply it to my jawline and find my match =]

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  5. I rarely have a problem with this...I just always get the lightest shade of foundation! But I do think that bringing a bottle with me would help me figure out which brands will match me best! Thanks :)

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  6. I can never get it right and end up getting a shade that is either too light or too dark for me, so I always have 2 of the same brand, mix both of them together to get the right shade...sounds like a lot of work but I hate wasting my money and having 2000 bottles of foundation in my counter (even though I've got a few)

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  7. It's a good idea to take foundation matches you to the store :) But in my country most of product have testers so I try it on my neck, it's the best way to ensure that the face will be equal to the neck :)

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  8. Look through weekly ads...sometimes brands such as Maybelline or Revlon have Buy 1 Get 1 Free sales on their foundations (I know they are BOGO a lot at Walgreens). You can pick up 2 foundation shades you think is a good match for you(for the price of 1!)...that way when you get home, if one shade doesn't work, you have another shade that would be a better match.

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  9. I test a shade or two on my hand or wrist, and then go away and think about which shade is best because sometimes the lights of the department store can affect the colours of the shades! It's best to go into natural light and then see which one you think suits your skin better. It's easier to make a decision that way!

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  10. Great ideas! I also find that if I end up with a product a shade too dark or light, I hang on to it for the season change. My complexion subtley changes with the weather. Also, if you ever put on a fake tanner, it is handy to have some darker shades of foundation on hand. ♥

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  11. Most drugstores have testers, but it is difficult to try it on my face. I always end up trying it on my hand which is darker than my face.

    A tip that I find useful would be to stick to a brand you like and play with their shades. For example, I have a medium-dark skin tone and it makes it hard to find the perfect shade. Lately I realised that it was easier for me to choose from the Maybelline selection than from another brand, so I just stick to Maybelline because I have tried many of their shades and I already know what they look like on me. These days I'm mixing 2 different kinds of 2 different shades and I get the perfect color and the perfect consistency :)

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  12. here in the UK u r allowed to test drugstore Foundation,, cant believe it isn't in the the States

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  15. These are great tips! If testers aren't available and you decide to purchase anyway, make sure you know the store's return policy. I know Rite Aid and CVS have pretty good ones if you keep the receipt. =)

    If you *are* able to try a tester in the store, I definitely recommend walking near the window with a mirror to see how it looks in natural light.

    Also:
    1) two drugstores sometimes may offer a different selection of shades (a bigger store vs a smaller one, or Walmart vs Walgreens).
    2) your regular CVS (for example) may not offer testers, but the next closest one might (this was the case for me; the stores were actually on the same street!).

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  16. Bringing a bottle of foundation to the shop is such a great idea!

    Obviously if there are tester pots available I'd recommend trying out a few different shades on your jawline. And the best tip has got to be to bring wet wipes because if you're like me you'll try on LOADS of different shades till your face and hands are covered in lots of little foundation patches :)

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