Hey everyone! Welcome to a special blog post here on Beauty Broadcast! For years I’ve seen Lori Greiner on QVC, talking about her many patents and innovative ideas. Within the last month, I purchased a set of 2 fantastic makeup bags and posted a review on YouTube... now a week later, I’ve done an exclusive one on one interview with Lori! She contacted me after seeing my video (I tweeted her about it!) and she thanked me for sharing my opinions! I couldn’t be more thrilled with the opportunity to share some of her insights with the Beauty Broadcast family in this little Q & A!
Emily: “You’ve generated lots of makeup storage ideas that people really enjoy. What’s been the key to proper makeup organization since many of us are overloaded with beauty products?”
Lori: “I want to have everything separated and be able to see it at a glance. There’s a place for everything and everything needs to be clear so you can see it, and it’s accessible. We’re always in a hurry... you want to be able to see your choices. The traditional way to store has been in a case or bag where everything’s thrown together. So my thought was- make everything where you can see it all, and it’s all organized. Who wants to be aggravated in the morning when you can’t find your red lipstick? It’s about visibility- everything in its place.”
Emily: “You were telling me about how your mom was not so organized... did you always have an interest in organization? When did that kick in?”
Lori: “I think it came a little later in life- because my mom was like that, it made me not want to have everything out. In my own house, I like things to be clean, put away, and easily accessible. When everything’s cluttered, it affects my mood. It makes me kind of crabby! When everything looks beautiful and orderly, you enjoy the beauty of what your home is. It makes your environment happier.”
Lori with her fellow "Sharks"- courtesy: lorigreiner.com
Emily: “Let’s talk Shark Tank- what’s your experience been like on the show so far?”Lori: “I love it! It’s an extension of what I was already doing, so it’s a really natural, perfect fit for me. I’ve been creating products for the past 16 years. I’ve also over the past 16 years helped other people who had ideas, so I was really already doing what I have on the show- helping young, new entrepreneurs. Everybody I’ve done my deals with- their product it getting out there now and they’ve all been really successful!”
Emily: “Can you give us any indication of what to expect on Friday’s episdode?”
Lori: “It’s beauty related! It’s something that’s never been done before- a 3 in 1 nail product that’s patented. I can’t reveal whether or not I did the deal, but it’s a product you will think is really cool. It is revolutionary.”
Again- you can catch Lori on Shark Tank Friday at 8 ET, 7 CT on ABC. Big thanks to Lori for taking time to chat with me! :) Click here to check out her website, or learn more about her products at QVC.com.
In case you missed it, here's my review on Lori's makeup cases!