Thursday, July 18, 2013

Review: L'oreal Magic Nude Liquid Powder

Hello everyone!
Sometimes when I shop for makeup, there are things I want to try because I've heard awesome things about them and I think they're going to be great! And then there are those things that are just so unknown and unusual that I want to try them out of sheer curiosity. The L'oreal Magic Nude Liquid Powder is one of those products! I didn't need another powder, and I didn't know if this would really work... but when I saw it on the shelf at Ulta, I just had to try it! This retails for $12.95, so it's kind of on the pricey end of drugstore foundations. Mine is in shade #318 Natural Buff, which is a very accurate match for my skin tone. FYI: This is a review based on multiple uses, not a first impression review. I've been testing this product on and off for several weeks. 

The L'oreal website says:
"Get the ultimate un-makeup look with Magic Nude Liquid Powder Bare Skin Perfecting Makeup with SPF 18. Revolutionary liquid transforms on contact, leaving a soft powder like finish. This foundation is so amazingly lightweight it's like wearing no makeup at all! Just shake and apply - it's magic!"
 As far as the packaging, this small glass bottle has a twist off cap, revealing a small opening. 
The texture is extremely thin... while a lot of "liquid" foundations have a slightly thicker, creamy texture, this one is truly liquid. Once you shake up the bottle, you could pour some out onto your hand/fingers, or turn the bottle upside down to get some on your finger (like a bottle of perfume that has no spray pump) and apply to the face. I think a pump is pretty much always my preferred foundation packaging, because with this kind, it's harder to control the amount of product you're getting out of the bottle. 

As far as application- the instructions on the bottle advise you to shake well and "pour just a few drops onto fingers and apply directly onto skin. Not recommended for use with a sponge or brush." When you use your fingers, you can really feel the product make the transformation from liquid to a powdery finish on the skin. I'll admit-- it's kind of cool how smooth it feels! However after discussing this on last week's Beauty Broadcast Live, it was suggested that I try it with a brush. I've used my Sigma F80 and I actually get the same result on the skin. (I understand not using a sponge though... this product is so liquidy I think a sponge would soak it all up). I'd say this product has light to medium coverage (you can build it up a little), and a matte finish.  
(Click to enlarge)
Yesterday when I was wearing this I took a picture right after application, mid-day, and evening. (Lighting changed slightly as the day went on). As far as other face makeup, I'm wearing concealer, bronzer, and blush- but no pressed powder or setting powder and no primer under the foundation. I have normal to combo skin and I made no touch-ups to my face makeup. Here are my observations...
  • 9 am: After application. Skin looks matte, but not dry. Good shade match for my skin.
  • 1 pm: Skin appears to have a semi-matte finish. Not super shiny, and wouldn't require any touch-ups. I was indoors throughout the morning editing, just so you know :)
  • 5pm: T-Zone appeared shiny and slightly moist to the touch. Product seemed to have totally broken down on the nose, but areas outside the t-zone didn't show much change. Over the course of the afternoon I did do a few outdoor chores in 90+ degree heat including watering plants, filling the bird feeder and pulling a few weeds. It was hot, but not sweat-inducing. 
Final Thoughts: This foundation is probably the thinnest consistency of any liquid foundation I've ever tried. While I think thin layers of product are great in the summer (if they're going to wear off, it's less apparent that they're fading, and they don't tend to look blotchy), my slightly oily t-zone was still too much for this. I wasn't really doing any strenuous activity, but by day's end my nose looked totally bare. If you are VERY oily, I'd imagine this foundation might break down even faster. If you have dry skin, don't count on this as a product that will be hydrating, however the initial finish definitely wasn't cakey on me and didn't cling to dry areas. While it seems redundant to set a liquid powder with more powder, I think it would've enhanced the overall staying power for me. I may still use this for "light makeup" days here and there, but for great coverage and staying power, this is not something I'd count on. Have you tried this? What did you think? 

Daily Nuggets...
  • It was an emotional Beauty Broadcast Live today as we discussed sweet Talia, among other things. Thanks to all who tuned in, and of course you can click the link and watch anytime if you missed it.
  • Got up at 3am to watch the start of the British Open (golf) with Tyler. We watched for an hour or so and both fell asleep again :)
  • Pop up thunderstorms in the area!
  • New video coming this evening to the beauty channel!

43 comments:

  1. My hubby got up at 3 a.m. to watch the British Open as well! I stayed in bed and slept :)

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  2. Thanks for the review! Happened to see this yesterday for the first time & was wondering about it. Seems like they were trying to replicate the Chanel Aqua version.

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  3. Or this could possibly be a dupe for Hour Glass Immaculate Liquid Powder foundation which is amazing for oily skin, but crazy expensive at $55 a pop.

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    Replies
    1. I love the Hourglass Immaculate Liquid Powder Foundation! It is the only foundation that keeps my extremely oily skin matte. I had a sample and found that the texture of the Hourglass foundation is like a mousse, it's not liquid-y or runny, but sort of dry. This foundation, judged from Emily's review, this seems like a runny and thin texture. Just my two cents, but you're right, the Hourglass is so expensive; I'm holding off on buying it until some sort of sale or deal comes up. Have a great day! :)

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    2. I have the hourglass foundation and I LOVE it. It goes on like a liquid, but dries to a powder texture which gives you that matte finish. It's water soluable so it won't melt on your face if you're sweating. And no need to put a powder to set.

      I have combo/oily skin and this foundation is amazing. I probably won't try the l'oreal version though since I have so many foundations to use, but if you have the money, I would most definitely reccommend purchasing the fullsize of the hourglass foundation. Hope this helps.

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  4. This L'Oreal foundation sounds like the drug store version of Armani's Maestro foundation, which I just started using and Love. They also tell you to use your fingers to apply and it is very watery-running out of the bottle.

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  5. Thanks for the review Emily! I thought about picking this up but, as per your review for oily skin I think I'll pass.

    -Jessica
    www.thewaytomyhart.com

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  6. You should pick up the Maybeline Fit me Stick Foundation. I actually really like it, and for a person like me who has very oily skin, it stays on pretty well

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  7. I haven't tried this, but from the sounds of it, I think I'm going to have to pass! Thanks for sharing your thoughts.
    the-creationofbeauty.blogspot.com

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  8. Hey Emily, this was a wonderful and indepth review, and I love how you did the updates for each time period to show how the foundation wore throughout the day. Oh, and btw, I loved your Beauty Broadcast Live today! :)

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  9. Thank you for always giving us honest and accurate reviews. I really appreciate that you "keep it real". I was thinking of buying this foundation, but you definitely saved me from buying something that I would ultimately have to return. Please keep up the awesome reviews, videos, and blog posts. Go Emily!

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  10. I love it ... but 5 hrs into the day I need it a touch up witch I don't mind being such a grease ball lol

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  11. I love it ... but 5 hrs into the day I need it a touch up witch I don't mind being such a grease ball lol

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  12. Emily from your description looks like the drugstore version of maestro foundation from giorgio armani which i love and use on a daily basis.

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  13. I've tried/did a review of this as well. It is nice and light but you're right -- the staying power isn't great by any means. I also think it's too expensive for what it is. I've found that it lasts longer if you put on a BB cream/primer first...but if it can't stand on its own, well, take that for what it is :)

    www.sequindoll.com

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  14. What an interesting product, thanks for the review!

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  15. Have yet to try this foundation but it's definitely on my to-buy list. I also have oily skin so I'm not so sure if I should buy!

    Best,x http://chictrends.co.uk/

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  16. I think I'm going to past on this foundation. I'd rather go for a tinted moisturizer than a foundation this sheer!

    http://modernbeautygirl.blogspot.com/

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  17. Thanks for the post! I always saw it in stores but had no clue what it actually was.

    xx-missmacbeauty.blogspot.com

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  18. Thanks so much for doing a review on this foundation. When I saw it in the store I was very intrigued but I thought to myself, "I'll wait and see what Em says about this one..." :D I think it'll be a no on this one for me.

    erinbulger.blogspot.ca

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  19. I've seen this at CVS and was curious, but after your review .. not so curious after all .. lol. I need my foundation to stick around - all day :-)

    Monica, www.pear-shaped-gal.com

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  20. I've been pretty curious about this formula but parts of my skin tend to be on the oilier side so I'm glad you posted this... prob wouldn't work for me. It's a cool idea though, I do have to say!

    thebeautyblahg.blogspot.com

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  21. I've been seeing this product and wondering about it. Thanks for the review - knew I could count on you for info!

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  22. Hi! I am glad to see your review...I had major issues with this foundation. I can count on one hand the # of items I have disliked so much I returned them and this one is definitely going back! It just flaked right off. I have combo/dry skin and it is def. not good for that either! I think the texture and the affect is amazing, but it has no staying power and cakey and flaky are not a good look for me. :-)

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  23. Do you have any suggestions on a good drugstore foundation for slightly oily skin that's good for those dreadful hot summer days?

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    Replies
    1. Covergirl 3 in 1 with built-in primer and concealer. Emily did a blog and/or video on it.

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  24. I want to try it so bad but, as I do not live in US, I have to order online and don't know what color shoul I get - any tips? I am nw20 in MAC and Sand Beige (180) in Revlon, I recently bought UD Naked in 3.5 and the match is perfect for my skin - anyone with a color suggestion?

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  25. I found this is an informative and interesting post so i think so it is very useful and knowledgeable.

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  26. Fantastic review! <3 =] xx.

    www.beautyandlouise.com

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  27. Not related to this post, but I wanted to Thank You! I recently bought the BareMinerals Ready Eyeshadow duo (different colors than yours but similar idea). I used them the first day and just looked awful all day. I was beginning to worry that I had wasted my money. Last night I found your 3 in 1 Soft Eyes Tutorial and it helped me so much. I did what you did with yours and this morning my eyes look amazing. So no more regrets on my purchase AND i look good. Thank you so much for all the help you provide everyone without really knowing it.

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  28. I keep seeing that stuff, and I always think... " Why didn't they put a pump on it?" Something else had to work, other than "Pouring" it out in your hands.

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  29. Interesting, I've heard a lot about this product!
    Packaging looks useless
    Emma x
    emandthem.blogspot.com

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  30. Do you think this is good for super oily skin? Thanks!




    warriorofbeauty.blogspot.com

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  31. Hm I had thought about trying this. But I have an oily t-zone. Like really oily so I think I should just pass. Thanks for the great review!

    Carol | Bitten Glam

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  32. Emily, does this product contain parabens?

    Thanks!

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