Sometimes when I shop for makeup, there are things I want to try because I've heard awesome things about them and I think they're going to be great! And then there are those things that are just so unknown and unusual that I want to try them out of sheer curiosity. The L'oreal Magic Nude Liquid Powder is one of those products! I didn't need another powder, and I didn't know if this would really work... but when I saw it on the shelf at Ulta, I just had to try it! This retails for $12.95, so it's kind of on the pricey end of drugstore foundations. Mine is in shade #318 Natural Buff, which is a very accurate match for my skin tone. FYI: This is a review based on multiple uses, not a first impression review. I've been testing this product on and off for several weeks.
The L'oreal website says:
"Get the ultimate un-makeup look with Magic Nude Liquid Powder Bare Skin Perfecting Makeup with SPF 18. Revolutionary liquid transforms on contact, leaving a soft powder like finish. This foundation is so amazingly lightweight it's like wearing no makeup at all! Just shake and apply - it's magic!"
As far as the packaging, this small glass bottle has a twist off cap, revealing a small opening.
The texture is extremely thin... while a lot of "liquid" foundations have a slightly thicker, creamy texture, this one is truly liquid. Once you shake up the bottle, you could pour some out onto your hand/fingers, or turn the bottle upside down to get some on your finger (like a bottle of perfume that has no spray pump) and apply to the face. I think a pump is pretty much always my preferred foundation packaging, because with this kind, it's harder to control the amount of product you're getting out of the bottle.
As far as application- the instructions on the bottle advise you to shake well and "pour just a few drops onto fingers and apply directly onto skin. Not recommended for use with a sponge or brush." When you use your fingers, you can really feel the product make the transformation from liquid to a powdery finish on the skin. I'll admit-- it's kind of cool how smooth it feels! However after discussing this on last week's Beauty Broadcast Live, it was suggested that I try it with a brush. I've used my Sigma F80 and I actually get the same result on the skin. (I understand not using a sponge though... this product is so liquidy I think a sponge would soak it all up). I'd say this product has light to medium coverage (you can build it up a little), and a matte finish.
(Click to enlarge)
Yesterday when I was wearing this I took a picture right after application, mid-day, and evening. (Lighting changed slightly as the day went on). As far as other face makeup, I'm wearing concealer, bronzer, and blush- but no pressed powder or setting powder and no primer under the foundation. I have normal to combo skin and I made no touch-ups to my face makeup. Here are my observations...
- 9 am: After application. Skin looks matte, but not dry. Good shade match for my skin.
- 1 pm: Skin appears to have a semi-matte finish. Not super shiny, and wouldn't require any touch-ups. I was indoors throughout the morning editing, just so you know :)
- 5pm: T-Zone appeared shiny and slightly moist to the touch. Product seemed to have totally broken down on the nose, but areas outside the t-zone didn't show much change. Over the course of the afternoon I did do a few outdoor chores in 90+ degree heat including watering plants, filling the bird feeder and pulling a few weeds. It was hot, but not sweat-inducing.
Final Thoughts: This foundation is probably the thinnest consistency of any liquid foundation I've ever tried. While I think thin layers of product are great in the summer (if they're going to wear off, it's less apparent that they're fading, and they don't tend to look blotchy), my slightly oily t-zone was still too much for this. I wasn't really doing any strenuous activity, but by day's end my nose looked totally bare. If you are VERY oily, I'd imagine this foundation might break down even faster. If you have dry skin, don't count on this as a product that will be hydrating, however the initial finish definitely wasn't cakey on me and didn't cling to dry areas. While it seems redundant to set a liquid powder with more powder, I think it would've enhanced the overall staying power for me. I may still use this for "light makeup" days here and there, but for great coverage and staying power, this is not something I'd count on. Have you tried this? What did you think?
- It was an emotional Beauty Broadcast Live today as we discussed sweet Talia, among other things. Thanks to all who tuned in, and of course you can click the link and watch anytime if you missed it.
- Got up at 3am to watch the start of the British Open (golf) with Tyler. We watched for an hour or so and both fell asleep again :)
- Pop up thunderstorms in the area!
- New video coming this evening to the beauty channel!