New Jordana Jumbo Shadow Sticks

Hi everyone!

If you've been sniffing around your local Walgreens lately, you may have noticed some new products from Jordana! There are new balm stains, eye pencils, mascaras, and these "12 Hr Made to Last Eyeshadow Pencils". Over the past couple of weeks I've picked up a few of these items, not knowing that the company was going to send them to me. So I'll have several blogs coming up, featuring all of these new products. Thanks Jordana! 

FYI: Jordana and Milani are made by the same company, so I guess it's not surprising that these pencils are basically the exact same thing as Milani's Shadow Eyez, only those retail for $6.99 and the Made to Last pencils by Jordana are $3.99 each. So it's a little higher than the standard price of Jordana products, but less than Milani's price (and it's the same product). Not ALL of the shades are identical to Milani's line, but the matte neutrals are just like those from Milani's limited edition neutral collection, and the turquoise also overlaps with the turquoise in Milani's regular line. Other shades appear to be unique to Jordana's line. Just like the Shadow Eyez, these are EXTREMELY long-wearing pencils that set to a totally budge-proof state. You have a little time to smudge them out, but once they set, they're not going anywhere. They really are waterproof and don't need a powder shadow on top to make them last (of course you can apply powders on top if you want to). You do have to sharpen these with a jumbo-sized sharpener. Here are the shades! 

Left to right: Eternal White, Continuous Almond, Tenacious Brown, and Stay-On Black. 

I love that these basic neutrals are 100% matte. They're very creamy and swipe on with very little effort. Again, if you picked up the limited edition neutrals from Milani's collection, several of those shades are the exact same thing as these. Same appearance, texture, staying power- everything. I think the Continuous Almond shade is an especially great one to have for light to medium skintones if you're looking for a base for shadows that will totally neutralize your lids and match your skin. The white is nice to use as a base if you want to make a colorful shade pop even more. And of course the brown and black make a nice base for a smokey eye. Again, these can be worn on their own, but I think these neutrals particularly serve as nice long-wearing bases for powder shadows.  

Left to right: Pink Evermore, Prolong Purple, Aqua Last, and Endless Emerald.

These colorful shades all have varying amounts of shimmer. The pink actually has silver glitter, and when I wore that stick (and only that stick) on my eyes the other day, I was impressed that none of the glitter flaked off. The purple and green have a more subtle amount of shimmer in them, and while the aqua is labeled as "matte" on the stick (what?), it definitely has a metallic finish. I really like all of these shades, particularly the purple! If you don't like a super frosty/glittery look, you might want to steer clear of the pink. 

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I hope this can serve as a helpful guide as you navigate the Jordana section of the drugstore! Since these are essentially the same product as Milani's Shadow Eyez but for a few dollars less, I'd say go for Jordana's 12 Hr Made to Last jumbo sticks! They truly do last, and it doesn't take much to get the desired effect you want on your eyes (you don't have to draw over the product again and again to build up the color). So I can't imagine that you'd use these up very quickly! Look for more posts on new Jordana products in the near future! :)

Daily Nuggets...

• It's a 2-blog day! I have a post on the Ladies' Home Journal Gloss Daily site about makeup products with strange packaging! :)
• New tutorial in my Starter Kit series is coming to my YouTube channel later today!
• I am still trying to get caught up on tweets. Trying to answer all of them!
• Made cornbread waffles & chili last night. Yep, it was awesome!
• I also made a fruit salad for dessert! I chopped up mango, watermelon, cantaloupe, and honeydew melon and it was delish!
• I'm wearing my zebra shirt from Ross today! :) 

instagram.com/emilynoel83 for more pics