Wednesday, May 7, 2014

It Happened Again!

Hi everyone!
Hope you're having a great week! This morning while I was putting my makeup on, I experienced a product malfunction... for the second time! It involves the It Cosmetics Hello Lashes mascara. I thought I'd share and see if this has been an issue for any of you as well. First off- a little backstory...
This mascara has a rubber bristle brush, and at the tip, there is a distinct "ball" that is supposed to help you get added lift and separation. To quote the information on Ulta's site-- 
"...the innovative Magic Wand Lash Ball Detailer tip is designed to reach every last inner and outer corner lash."  
The first time I used this mascara (it was probably a couple of years ago), I never got to experience the greatness of that little ball because it actually broke off of the wand as I pulled it out of the tube. I suspect that the resistance from the little stopper that clears off some of the mascara just snapped the tip right off.  

More recently, I decided to give this mascara another shot in my It Cosmetics 1-Brand Tutorial. I got a new tube, and had been using it for a week or so by the time I showed it in action in this video. The "Magic Wand Lash Ball Detailer tip" was still in tact. Overall, I liked that the mascara had the special tip-- it does a good job, assuming you clear off any excess mascara that likes to linger on the ball. This was an o.k. mascara for me, but doesn't quite give me as much length, separation, and thickness as I would like. It also wasn't great about holding a curl (my lashes are also rather curl-resistant.) I like BIG lashes and tend to expect a lot out of mascaras. Anyway, since that tutorial, I've used the mascara a few more times and then this morning- look what happened!
YEP! That magical ball snapped off again! Right as I pulled the wand out of the tube. What the heck? I figured the first time was just a fluke, but now I'm 2 for 2 on broken wands! Has this happened to anyone else? I felt the need to write this follow-up post since I had just recently shown this mascara in a video. Needless to say, I would not recommend this mascara. It's not that it can't still be used without the ball, but let's face it-- it's not supposed to happen. I love a LOT of stuff from It Cosmetics and tend to hold that brand to a pretty high standard... so it was very disappointing to experience this issue both times that I've had this mascara. Thanks for reading, and let me know whether or not you've had success with this product!

Daily Nuggets...
  • In case you missed my Tweet and Facebook post-- this week's Beauty Broadcast Live (normally scheduled for Thursday mornings) will be rescheduled for this Saturday at 10 am! I get a lot of requests to do it on a weekend, so I figured, let's do it! 
  • I just had some delicious orange-creme yogurt.
  • I have a couple of new videos going up today! One on the Express channel & one on the main channel :) 
  • As of today, I'm 21 weeks pregnant! Woohoo!


34 comments:

  1. same issue when I tried it. I actually took mine back, I have like 10 tubes of mascara at one time and i only bought this to try and see if the magic ball actually did anything different. I never got the chance, I figured I would just return it, and I have not purchased it again and wont.

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  2. I recently got this mascara because I love everything I've tried from IT Cosmetics (mostly on your recommendations ;) ). The formula is kinda meh, and when I use it I'm extra careful because it does feel like the ball part will pop off! Luckily, it hasn't yet.

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  3. I have not tried anything from It Cosmetics, I think I need to!

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  4. I'm SO happy you are doing a live broadcast on Saturday Emily!! So excited to watch you live!! I usually catch up on Thursdays when I get home from work. Thank you so much for doing that!!

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  5. Rimmel ScandalEyes has the ball also and it's one of my favorite mascaras. I've never had the issue with the ball popping off that one.

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  6. That sucks! I would contact IT and let them know about their fail.

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  7. Love all IT Cosmetics products! I've bought this mascara twice and simply love it - no issues with the ball coming off.

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  8. This looks like the Benefit They're Real mascara wand. I've gone through two tubes of the Benefit one and the wands lasted the entire tube.

    You would think that ITCosmetics would have figured out the flaw and started using a different brush by now!

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  9. Well, I will never buy this mascara ! Thanks for sharing Emily <3

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  10. yesss i will be able to watch bb live xxxxx

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  11. Yeah I will be able to tune in Saturday to BBC!!!!

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  12. I don't have it but the wand looks like one of elf mascara's that I had. I don't see anything special about the application with that attachment, but then again I'm not that big on mascara's in general.
    I need to set a reminder for Saturday :)

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  13. Thank you for moving Beauty Broadcast Live to Saturday! I'm so excited!

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  14. This is quite funny to me. It just seems so strange to have the end of the mascara wand not once, but twice. I'm so excited for your beauty broadcast this Saturday!

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  15. Yes, the same thing happened to mine!! I got a mini-size in the "try It kit" and within a couple of weeks the end had popped off! So disappointing-seems to be a common problem with that mascara!! Hope you are enjoying your pregnancy-you look absolutely glowing in all of your videos!! :)

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  16. Hmm that wand looks a little similar to the new Kat Von D mascara, the Immorrtal Lash one. I haven't tried this one but I love Kat's!

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  17. Oh my gosh, that is so weird! I hate when makeup products break :(
    the-creationofbeauty.blogspot.com

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  18. My BIGLOTS was selling Revlon's Telescopic Mascara so I picked up a tube. Man, oh man do I hate that little ball!!! I thought I could get in close & do a great job on my lower lashes. Not so-- all that happened was a lot of transfer to above my eyes. SO FRUSTRATING so I threw it out after 2 or 3 tries. Glad I only wasted $4.99 on it.

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  19. Thank you Emily for doing a Beauty Broadcast Live on a Saturday!! Whoop!! I finally get to tune in. :)))

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  20. Yes! I picked up one of the minis on the way to checkout at Ulta...no innovative ball upon first opening. I was going to keep the mascara anyway, but lackluster performance had me return it for a balled wand. I decided to checkout the tester to see if its ball was attached before I traded up and lo and behold, no ball. I returned it and chose something else.

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  21. Same thing happened here...the ball tip broke off first time I used it

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  22. How annoying that the ball came off again!
    The magic ball on the Benefit They're Real mascara is amazing at lifting your lashes so it would have been good to have a competitor!
    xo Holly xo

    HollyDolly. 

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  23. This is one of my favorite mascara's...I have never had a problem with it and have ordered maybe 12~15...

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  25. A quick google search found lots of other reviews with the same complaint. You should send them an email or something.. they may not even know it's an issue since most people wouldn't complain directly to the manufacturer.

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  26. Every YouTube video I saw for the QVC Beauty Test Tube our ball broke off. I thought they sent a bad batch for us to try. Their brushes are my all time favorite, that mascara, not so much. <3

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  27. NOOOOOOO! I was so looking forward to actually being able to watch a full BBlive, I work all day Sat. Oh well, try again some other time I guess.

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  28. This mascara is just "ok" to me... nothing great. However, I DO love the new Mally Instant Impact mascara! Please try this one! I find you sometimes need to clean off the excess product with a tissue which I normally hate doing, BUT I find it's really worth it for this mascara. Gives great volume and thickness and holds a curl well. I hope you end up trying this and reviewing it soon. :)

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  29. I just took my last final ever!! Will be graduating next week!! And will be able to make it to BBLive!!

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  30. Oh NO! That sucks that it happened to you again, especially with as an expensive mascara as it was D: I've heard so many great things about It Cosmetics from you and it is a shame to see something like that happen!
    <3 Pauline, ­­Addicted to Makeup

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  31. Happened to my one too I shan't be buying another I was not impressed with the deluxe sample size of this mascara either,

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  32. Ok so this is sad, I have been using this mascara for almost a month now and didn't realize that the WHOLE time there has been NO ball on the end. I didn't even know there was one on there at all. Sigh,........now I know!

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