About

What in the world is this little girl thinking about? 

Sporting a rainbow striped romper, bracelets made out of leaves, and a big old grin... she clearly knew how to have impeccable style ;) 

What Emily didn't know is that one day she'd be sharing that smile

with millions of people... 

surrounded by the walls of a hot pink room...

filled with large amounts of makeup. 

This is her story...

Emily Eddington is a small town girl from west-central Illinois. Perhaps her early-childhood activities were an indication of what she'd eventually do. She loved rummaging through her mom's purse during church services (there was always makeup in there, sometimes candy). She also loved reading aloud from the newspaper as if she were a news anchor, and would occasionally pitch products from the JC Penney catalog as if she were a QVC host. You could say Emily had a little influence from every family member. Her mom spent years as a cosmetologist. Her dad was a long time school administrator & teacher. Her sister is a teacher and artist. And her brother works in technology and design. It makes sense that a career for Emily might involve creativity, working with people, and teaching them about her interests.

In August of 2006, Emily married her high school sweetheart, Tyler. The two began the adventure of a lifetime together, as they moved away from home, Tyler began law school, and Emily started looking for a job. With a degree in communication from Monmouth College, Emily hoped to work at the TV station closest to their new home. After sending her resume multiple times, followed by multiple calls to the station with no response... she made a few more calls, nearly invited herself to the station for an interview... and was eventually hired for a part-time, behind the scenes position running studio cameras and editing video.

After two years of doing almost every position in the newsroom, she was offered a shot at her dream job- anchoring the morning news. During her four years anchoring News 3 This Morning, Emily was honored with the "Best Anchor" award for medium market television in the state of Illinois from the Illinois Broadcasters Association. Emily opted to step away from anchoring in December of 2012 to focus on her online beauty endeavors... a passion that was in full swing on the internet for years, at this point.

                                    

In November of 2007, Emily posted her first video to her YouTube channel, Beauty Broadcast. Since that time, she's uploaded more than 700 videos which have collectively generated 50 million views and attracted more than a quarter-million subscribers. A true one-woman show, Emily shoots and edits all of the videos herself. In addition to her main channel, Emily has a "vlog" channel which features non-makeup-related videos, along with a special series to help viewers boost their confidence and reach their potential. Emily has a beauty blog that she posts to regularly, and has a presence on nearly every major social network. 

Emily's presence in the online beauty community hasn't gone unnoticed. She's been featured in multiple publications including Elle magazine, Self magazine (as shown above), and The New York Times. Her success earned her a spot in YouTube's very first "On the Rise" poll in 2010, which she won thanks to viewer votes. Emily has appeared on affiliates for major TV networks as a makeup expert, and she interacts with her viewers daily through email and social networks- taking questions, as well as requests for the next video they want to see. Thanks to this level of interaction, Beauty Broadcast is built on viewer-driven content... Emily finds out what the viewer wants to see and learn, then she does her research, creates, and shares. There's no such thing as a "beauty secret" on Beauty Broadcast. 

Emily's videos also caught the attention of makeup artist and owner of Mally Beauty, Mally Roncal. Mally is continuously creating a flawless face for some of the biggest celebrities in Hollywood, including Beyonce and Jennifer Lopez. Emily has had the opportunity to learn Mally's techniques first-hand, which are centered around long lasting, high performance makeup. Surrounded by sources of inspiration in her life, Emily is continuously learning, and sharing what she learns from an approachable, honest, "best friend" perspective- putting the viewer first... as she considers them all her friends.

At 29-years-old, Emily still lives with that same child-like joy, positivity, and hope. 

No rainbow-striped romper required :)